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For in-house teams

Several brands, one way of writing them down.

A product line, a sub-brand, an internal tool: each has its own colours and type, and each is documented differently or not at all. Give each one a project, and every one comes out with the same structure.

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Your projects: four project cards, each with the project’s name, its colours as a row of swatches and its type pairing, and a card for the next project. A note reads 2 projects available.
Your projects. Each card shows the project’s colours and its type pairing, and how many projects you still have to use.

  1. A project each

    Each brand or product gets its own settings, its own logo and voice, its own deck and its own files. Nothing carries over between projects unless you set it the same.

  2. The same names every time

    Every project exports the same token names: --brand-primary, --neutral-500, --surface-card. A developer who has read one system can read the next.

  3. Nobody needs an account to read it

    Colleagues, contractors and outside agencies open the deck from a link. There is nothing to sign up for and nothing to install.

What you hand over

A deck, made from the settings.

These are slides from the deck Diagramma made for an example project. Yours carries your own colours, type, logo and words.

Deck slide: Typography. The type scale from display to mono, each step set in the project’s typefaces with its size and weight.
Typography
Deck slide: Typography for Orrowline Freight, set in a geometric sans-serif.
Typography, another project
Deck slide: Spacing. Nine named steps on a 4 pixel base, drawn as bars of increasing length.
Spacing

The plan

Pro. 3 projects.

$199 · one payment

Three projects. If you need more, buy a plan again and its projects are added to yours, or take Agency for ten.

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No subscription, and nothing renews. Projects don’t expire.

Also for

One brand or productOne brand, product or serviceYou have a logo and a colour. Turn them into a system that whoever builds for you can follow.Business$99FreelancersA freelancer with several clientsClients hire you for the identity, then ask for the guidelines. Build each client’s system in its own project.Pro$199AgenciesAn agency with many clientsTen projects on one plan, each a full system with its own deck, all opened from one dashboard.Agency$799